About Us

When you choose Halo, we feed it forward, donating over 1.5 million meals to shelter pets annually, in partnership with Freekibble.com. Ellen DeGeneres – a long time Halo customer – became part-owner in 2008. In 2010, Halo donated 1 million meals to shelter pets for the U.S. Postal Service Adopt a Shelter Pet Stamp Program. Halo now sponsors the acclaimed PBS series “Shelter Me,” the Olate Dogs Rescue Tour 2014-15, LoveAnimals.org, and many more animal rescue efforts. Halo’s natural dog food, natural cat food, treats, supplements and grooming products are available at Petco, Sprouts, PetSmart Canada, and other fine pet specialty and natural food stores.

Holistic Pet Care Products for Optimal Pet Health

Our Mission: To provide people and their pets with honest information and wholesome products to better the lives of animals and the people who love them.

Halo, Purely for Pets evolved from three guiding principles: balance, nature and love. We believe that when these are the basis of pet product development, optimum health, vitality and wellness follow. Our pet products yield amazing results. Since 1986, we’ve seen the emergence of thousands of radiant, healthy pets whose owners have chosen Halo.

Our holistic pet care approach drives us to develop all-natural products with ingredients chosen to give your pet a happier, healthier life. Extensive study and the input of nutritional experts are the backbone of our healthy dog and cat food, nutritional supplements, herbal grooming supplies and treats. Halo products produce vibrant, happier, healthier pets — inside and out. We guarantee you’ll see the results.

History

It all started with a cat named Spot. As a kitten, Spot was full of life, healthy and happy. As an adult, however, Spot became a sickly cat, plagued by digestive problems, skin irritations, excessive shedding and an unpleasant odor.

Spot’s owner, Andi Brown, followed her vet’s advice and switched to “premium” cat food, but none of the foods helped improve Spot’s condition — in fact, he seemed to be getting worse. Increasingly worried about his health, Andi began reading the labels on Spot’s food and studying cats’ nutritional requirements. Andi quickly learned that the quality of nutrients a pet ingests has a direct correlation to the animal’s health.

Since 1986, Halo has been innovating healthy, natural diets for pets.

At Halo, we believe nutrition is the single most important factor in the quality of your pet’s life. With it, good health follows. By staying as close to nature as we can, we have seen phenomenal changes take place in the lives of thousands of pets and their owners.

  • Quality real animal proteins: No chicken meal, rendered meats or by-product meals.
  • Natural recipes with added vitamins and minerals. No artificial colors, flavors or preservatives.
  • Holistic approach to pet care–focused on overall good health and well-being.
  • Nutrition from whole food ingredients pet owners know and understand.
  • High standard of ingredient sourcing
  • Halo guarantees products and their performance to deliver noticeable results.
  • Products that our customers trust. Uncompromising quality–formulas, manufacturing and safety.
  • Passion for animal welfare–delivering over 1.5 million meals to shelters every year.