Media Buzzing About Halo’s Donation in Oscars Gift Bags
For the second year in a row, Halo, in partnership with Freekibble.com and GreaterGood.org, gave the 20 non-winning Oscar nominees a certificate for 10,000 meals of natural pet food to donate to the animal shelter or rescue of the celebrity’s choice.
Last year, stars like Julia Roberts, Meryl Streep, Barkhad Abdi and June Squibb took advantage of the donation for their favorite shelters. Los Angeles-based shelters received donations on behalf of the nominees as well. In total, Halo and Freekibble.com donated 200,000 meals on behalf of Oscar nominees.
The donation of Halo Spot’s Stew and Vigor, stands out from the typical gift bag items, which focus on luxury and leisure and taps into the generous nature of many celebrities.
The media agreed and loved sharing the story with an estimated 36 million consumers across the globe.
National and top local outlets in major cities picked up the story, including:
The pet-focused media also loved the story! Articles ran in leading pet outlets like:
Media Loves Halo and Freekibble.com Holiday Kibble Drop
Halo and Freekibble.com’s annual Holiday Kibble Drop was another great success, delivering 565,000 meals to shelters across the United States and generating dozens of news stories about Halo, Freekibble and our retail partners’ philanthropy!
Our thanks to the media outlets nationwide that spread the word about animal rescue – and about Halo making a difference.
From national outlets like Dogtipper, Dogington Post and GreaterGood.org, to local outlets where Kibble Drops were held, like the Fresno Bee to the Sarasota Herald Tribune, local and national news outlets featured the story, many featuring the local retailer who participated in the Kibble Drop.
Nearly 240 media outlets across the nation, including Marketwatch, The Street.com, Yahoo Finance, BizJournals and more, published our press release, reaching 73 million readers.
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